When creating a policy, the behavior expectation of the employees needs to be addressed. It reads more like an infographic than the policies of other companies. The RCOG’s policy for the use of social media. Pass the post(s) along to our official market spokespersons who are trained to address such comments, at firstname.lastname@example.org. Social Media: Guidelines on the policy for employees using social media for non-business purposes Jan du Toit About 17 years ago social media could have been described as printed media, radio and television. Plus, it can help your company curb any legal or security issues. “Honor Our Differences: Live the values. Paid social media marketing (or social advertising) Under the GDPR, if you want to use your customers’ data or track their behavior for advertising, you must obtain the legal basis to do so. It can actually encourage your team to be more involved with social media. Your social media policy can’t just sit quietly< in a drawer (or a Google Doc.). If you are a CC employee you must adhere to the CC MEDIA AND SOCIAL NETWORKING POLICY post on the CC Intranet site. The RCOG uses social media to communicate and engage with all of our stakeholders, including our membership, other people and organisations working in women’s health, decision-makers and the general public. Social media refers to any online social network. Social media administrators and City employees authorized as part of their official duties to post information, make comments, and send messages to the public on their department’s Facebook page shall set up a Facebook account to facilitate transparency in communications. This not to kill the 'fun' but this actually to kill the possibility of being unproductive and the bad performance that may happen in our workplace and that may affect our work. HHS encourages this public interaction with the following caveats: Many third-party sites and applications have specific guidelines for the use of trademarked images and logos. #27. The latter is especially important for the Air Force to address since Airmen location is often a secret. Set limits on who can use branded accounts. I understand that this gives Nordstrom some leeway, but it would be helpful if it was a little clearer for the employees. “Remember, your responsibility to Best Buy doesn’t end when you are off the clock. 2. Nordstrom, on the other hand, tells its employees to avoid conflicts of interest. In addition, there are sections for contractors or anyone else who is paid to contribute to Intel’s social media activity. In addition to this reminder, I like that Best Buy respectfully addresses hateful comments and posts. Toll Free Call Center: 1-877-696-6775, U.S. Department of Health & Human Services, has sub items, Building & Managing Websites, HHS Office of the Chief Information Officer, Implications of Recent Web Technologies for NARA Web Guidance. All official Local Agency presences on Social Media sites are considered an extension of the Local Agency’s network and are subject to all related administrative policies, including but not limited to policies on computer use. But, it does need to emphasize some basic conduct so there are no major issues in the future. There are three sections for disclosure, protect trade secrets, and use common sense. The policy also applies to members of the public who comment or otherwise interact with the City through its social media channels. I believe that Coca-Cola has a really great social media policy. Relationships Among Social Media Users. The Social Media Policy Template Introduction. Policies on our social media accounts Facebook/Twitter Acceptable Use Policy This user policy is in addition to any user policy or terms and conditions imposed by the Facebook/Twitter host. For the purposes of this policy, social media is defined as a type of interactive online media that allows parties to communicate instantly with each other or to share data in a public forum. I’m sure a lawyer could argue that Dell’s social media policy covers everything that Coca-Cola’s does, but we’re not in court. That said, manifestos were written for the current parliament in early 2010 when current social media research techniques weren’t as common. If you’re working on a social media policy for your company, use these lessons to help you develop a great policy. The University of Exeter recognises and embraces the benefits and opportunities that social media can bring as a tool. Employees may engage in incidental personal use of social media in the workplace so long as such use does not consume significant time or resources, interfere with operations and productivity, or violate university or department policies. Washington, D.C. 20201 Facebook. A social media policy simply outlines how an organization and its employees should conduct themselves via the web. (3) Hatch Act in the Workplace 3. A social media policy should protect the company and set boundaries for the employee. The purpose of this document is to detail the policy for the use of social media at the U.S. Office of Personnel Management (OPM) and applies to official use of social media by agency users on behalf of OPM for agency purposes, including citizen engagement, and where indicated, to non-official/personal use of social media by agency users. They can either be a small section in your company’s employee handbook or a lengthier stand-alone document. Helpful tips on getting social right. Much of the appeal of social media is being able to interact with other users. The purpose of this document is to detail the policy for the use of social media at the U.S. Office of Personnel Management (OPM) and applies to official use of social media by agency users on behalf of OPM for agency purposes, including citizen engagement, and where indicated, to non-official/personal use of social media by agency users. A few of my favorite policies are: Let the subject matter experts respond to negative posts. We packaged the above information along with a social media policy template in a complete eBook. Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! However, realize that staff do want to talk about their work – after all, they spend a lot of time … University Social Media Policies: Social networks and other online media are great tools for engagement and two-way communication, but given the nature of this two-way, real-time communication, there is the potential for significant risks associated with inappropriate use. Comment Policy: As a public entity, the City must abide by certain standards to serve all its constituents in a civil and unbiased manner. Together, we can learn from these big brands and use that knowledge to improve your social media policies. Consult your external link policy for guidance on Liking, Following, or Friending other entities and reposting their content within government accounts on third-party networks. Rather, these tools are meant to augment our ability to educate, empower, and inform the residents of Massachusetts. Social media process (sometimes large amounts of) personal data of their users, usually on the basis of informed consent. A conflict of interest exists if you have an interest outside of your work at Nordstrom that interferes with your responsibilities or may affect your judgment on behalf of Nordstrom. 10. The sixth point, social media account ownership, it really important. That was until we were introduced to the World Wide Web and all the wonderful things that 1. You should not bully, harass or threaten violence against anyone on or outside of social media. The first social media site to reach a million monthly active users was MySpace – it achieved this milestone around 2004. Dell has a very simple and straightforward social media policy. This point ensures there is no confusion over account ownership. Social media is a great tool to develop a personal brand … It could be easy to overlook families, but the section not only acknowledges the role an Airmen’s family plays in the success of the Air Force. All third-party sites should also provide a link back to the agency’s official website. Social media has become an integral part of modern life. Unless you are a certified online spokesperson, avoid the temptation to react yourself. Why This Policy Is Necessary 1. Consider the value in liking/ following a specific entity and what it may convey to your audience. The guide reviews emerging trends, common platforms, and defines terms like hashtags and geotagging. I would solidify this point with some follow-up points for further clarity. Creating and maintaining an effective social media policy can help ensure that social media helps your agency instead of hurting it. First, since many of its workforce is retail, it states that this policy goes beyond the time you’re clocked in at work. (1) Personal and Professional Communication 2. For example, this sentence is part of the “Be Nice, Have Fun, and Connect” section: “Social media is another tool you can use to build our brand, just be sure you do it the right way.”, I would solidify this point with some follow-up points for further clarity. Facebook is currently the largest social media site in the world. These incidents are perfect examples as to why your company needs a social media policy. See this collection of social media policies from cities, counties, other levels of government and the private sector. I think the Families Section is particularly helpful. I would like to see Dell’s social media policy to be more specific. U.S. Department of Health & Human Services It helps protect your company’s online reputation and encourages employees to also get involved in sharing about the company in their online networks. These guidelines decide how an employee should use Social Media while doing their jobs or in private. Mass.gov® Social Media Policy To highlight our commitment to transparency in government, Mass.gov provides web-based tools for outreach, education, and information. Marin County Social Media Policy; City of Palo Alto Social Media Policy (see document at right) there’s an educational component to the Air Force social media guide that other policies lack. Employees may, on occasion, utilize social media and the web for personal matters in the workplace. An online social network is a website or app that allows a user to create and share content online, for example, Facebook, Twitter or LinkedIn. Consult the specific site or application you are using for more information. The rules governing the maintenance of Federal records and web records cover records associated with the utilization of social media. I see that Nordstrom advises employees to consult HR with further questions. Your use of Social Media Sites is acceptance of this Policy and has the same effect as if you had actually physically signed an agreement. Social media policy for employees. However, it is this sharing of information that makes social media so ripe for an exploitation of privacy rights. Not just because it has great content, but because they added a design element to the guide. We may deny and say that social media does not have any have an effect on our performance and productivity at work. But I’d prefer to see them include a little more detail in the policy itself. The Air Force does a great job of making sure their policy is valuable and Air Force specific. I’m a fan of two particular points that Best Buy makes. That is, you have to obtain an explicit opt-in consent from your customers . Social Media Users Via Mobile. Purpose and Goals 2. They accompanied the image with the caption, “New emojis are alright but where’s the bleach.”. Look at your company’s mission statement. You may come across negative or disparaging posts about the Company or its brands, or see third parties trying to spark negative conversations. Transport supports appropriate use of social media as a legitimate part of communication and as a means of social interaction. This policy establishes guidelines for the use of social media. University Policies related to social media: Social Media Policy and guidance for making public comment online Policy No: DSSCorp-031 Purpose: The Department of Social Services (the department) Social Media Policy outlines protocols for using social media to undertake official departmental business, and provides guidance for employees in their personal use of social media. 3. Clearly establish what you are hoping to accomplish via social media. SM/W2.0 Technologies 2. The policy itself is split into two main parts; what you should do and what you shouldn’t do. Social media is in constant flux. The Air Force really tailored their policy to issues that are specific to their organization. The Nordstrom social media guidelines are similar to many of the aforementioned policies. If you have any questions, please see your manager or Human Resources. Learn how the tech company empowers its workforce on social media. A good social media policy provides clear guidelines as to what staff should and shouldn't do when posting and interacting with the community. (2) Employee Title Use 3. The I think that if you’re going to use a social media policy as a template, Coca-Cola’s policy is a great place to start. An effective social media policy also has the power to increase productivity, efficiency and security for your business. The policy lays out clear guidelines for three distinct groups of people. Dell – Dell, a leader in using technology to directly connect with their customers, uses social media … This remains less clear within government. It boils down to six overarching policies. A few years ago, Apple unveiled a new set of emojis. We got you covered. Creating Your Social Media Policy Social media policies come in different shapes and sizes. With 2.6 billion monthly active users as of 2020, it’s safe to say that nearly every social media user is on Facebook.So it’s an excellent platform for brands to market their products to a huge audience. A social media policy is important for companies to have because it can accomplish three things: A social media policy shouldn’t just focus on making sure your team doesn’t mess up. Here are some of the key elements of a good corporate social media policy: Set clear goals. All content posted to third-party sites should also be verifiable through an agency’s official website. This page outlines all our official communication channels and resources and why we use them. They really need to address the different roles and expectations more thoroughly. Inappropriate social media posts by your employees can hurt fundraising efforts, which in turn, make it more difficult to achieve your mission of education, environmental awareness, etc. Social media should be a part of a business and business should not entirely be social media. Ford’s policy is very high level and consists of five core principles. Conflict of interest is also outlined in the full Code of Conduct available on mynordstrom.com. That’s not the case and Best Buy does a great job of setting these expectations for its employees. Clearly Sets Expectations (Reduce Confusion), Follow the Law, Follow the Code of Conduct, The sixth point, social media account ownership, it really important. As nonprofits turn to social media, policies to govern their use have become the new frontier. Users can share feelings, thoughts, and information in a highly-accessible real-time forum. Making those direct links can help employees internalize social media policies and … HHS Websites are able to link to non-government Websites according to the HHS Linking Standard. Related: Rather have this content below packaged in an eBook? That is why there is a need for a social media policy in the workplace. These tools enable basic analysis of social media traffic … and do not collect personally identifiable information.” 5. We packaged the above information along with a social media policy template in a complete eBook. Like Coca-Cola, Ford has many different stakeholders in its social media success. It follows that this policy describes how designated staff members must use the company’s social media accounts. I’m a fan of the Air Force’s social media guide. Winter, Wyman views social media and … I mention this because in 2010, this guide was probably acceptable, as it covers the basics. The Social Media Policy was created in order to protect General Motors’ reputation, facilitate compliance with applicable law and regulations, and empower employees to be advocates of the company. (1) Department Employees 2. 1 In the interactive chart below we plot monthly active users, by platform, since 2004. When there are clear guidelines that eliminate confusion as to what an employee can or cannot do on social, they will feel freer to participate. The Twitter account of Clorox sent out a tweet with a Clorox bleach bottle, the bottle was a mosaic comprised of emojis. I would start with Coca-Cola’s policy as a template, remember to be as specific as you can for your employees’ benefit, and tailor the policy to your company culture and industry standards. The values of the Coca-Cola company within the online community, company and agency associates, and company online spokespeople. Get this free report and never miss another great article from Social Media Examiner. Keep that “worldview” in mind when you are participating in online conversations. Communicating online is different from communicating in person or printed messages. Download the Template . In addition, if an agency uses a third-party service to solicit feedback, the agency should provide an alternative government email address where users can also send feedback. But one part of the policy that is different than others is its bullet point for conflict of interest. . Many new online technologies allow for the submission of user-generated content. The way that you answer an online question might be accurate in some parts of the world, but inaccurate (or even illegal) in others. Update your policies and waiver forms to include the social media channels you plan to use — there's a big difference between getting someone's permission to use their photo on a brochure and using that same photo in a blog post or on your Facebook page. Kenneth Cole, DiGiorno Pizza, and Home Depot have all experienced their own social media miscues. Much of the appeal of social media is being able to interact with other users. All comments must be reviewed and cleared (moderated) before they are posted. This applies to Web applications, Web pages and all attached files on the intranet, as well as, internet. Anything you publish must be true and not misleading, and all claims must be substantiated and approved.*. but they outline expectations for the family’s social media use. Our social media company policyprovides a framework for using social media. Social media is a place where people exchange information, opinions and experiences to learn, develop and have fun. They’ve split their policy into five parts. Social media: Media designed to be disseminated through social interaction using highly accessible publishing techniques. blog.hirerabbit.com/5-terrific-examples-of-company-social-media-policies Poster or user: A person creating and/or posting content to any social media site. From Public Agencies. News flash: it does. Departmental social media sites and content must clearly identify ownership or sponsorship through the use of Department or OPDIV branding. Secondly. Here are 6 Ways to Get All Employees Active in Social Media. 200 Independence Avenue, S.W. Read the HHS Web Records Policy & Guidance to learn more about the required schedule for maintaining web records. It covers multiple teams and is quite specific. Be aware of all the different aspects of social media - who sees your message, who is … 91% of all social media users access social channels via mobile devices. The much-anticipated update included the option to change the skin color of human emojis to better represent human diversity. Coca-Cola has two points (with an explanation) in its social media policy that expands on the idea of “be sure you do it the right way.”. While these guidelines are still valuable today, I’d like to see a company like Ford have a more complete social media policy. You must be at least 18 years old to post any content on any Social Media Site. Unfortunately, Clorox overlooked this important fact when the update was released. We ask you to stick to these 8 key points in the Policy: 1. Ford’s social media policy consists of a single page PDF, which is from 2010. Intel is the only other company to mention competition and they do so in a very general manner. A really good social media policy will reflect the specific nature of your company and business. Blogging, posting or chatting about product or fashion related to a direct competitor could be considered a conflict of interest. A social media policy can guide all social media use for your employees, whether it’s during work hours, on the company’s social media pages or at home on personal channels. In this article, a comparison is made between, on the one hand, existing practices of social media regarding informed consent for using personal data of users and, on the other hand, user expectations with regard to privacy and informed consent. POLICY This policy provides guidance for employee use of social media, which should be broadly understood for purposes of this policy to include blogs, wikis, microblogs, message boards, chat rooms, electronic newsletters, online forums, social networking sites, and other sites and services that permit users to share information with others in a contemporaneous manner. 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